Company news, updates, milestones, and achievements.Company, project, and product branding and marketing.Employee performance reviews, feedback opportunities, and spotlights.Workshops, brainstorming sessions, and meetings.Internal communications, including emails, instant messages, and phone calls.Training, learning, and development sessions.Company benefits, perks, and work-life balance initiatives.Job listings and promotion opportunities.Social media profiles, company website, and other online activities.Common avenues and channels for internal marketing include: You may have implemented a strategy or shared internal marketing materials without even realizing it. There are countless opportunities to put internal marketing into action at your organization. As long as you approach it thoughtfully and deliberately, you, your employees, and your business can still benefit from internal marketing. That being said, it’s never too late to develop and execute an effective internal marketing strategy for your organization. A lack of internal marketing could also hurt your hiring and recruitment efforts, making it difficult to find employees and retain talent, which, in turn, can lead to more disengagement and negatively impact your bottom line. It’s hard for employees to care about their work if they don’t understand the value of your organization - and it’s no secret that disengaged and disconnected employees can be costly. Like other forms of marketing and advertising, internal marketing is a necessity. Occasionally referred to as “employee marketing,” the purpose of internal marketing is to “sell” your business to your employees so they are more engaged, brand-aware, and knowledgeable about your organization. Internal marketing involves promoting your organization’s mission, objectives, purpose, culture, products and services, and brand to your own employees.
0 kommentar(er)
